As the 1980s dawned, Welch's career shifted focus from the Big Screen to the television where she often produced and starred in movies tailored to her talents. She also turned herself into something of a cottage industry, serving as the spokesperson for numerous beauty products and appearing in comedies as "herself".
With the turn of the century from the 1900s to the 2000s, and Welch entering her 60s, she remained a gorgeous as ever and standing as the very definition of "aging gracefully". In 2017, at the age of 77, she played her last major role as a supporting character in the 10-episode Canadian television series "Date My Dad".
Raquel Welch passed away on February 15, 2023, following a short illness.