In 1957, Henson was approached by the Wilkins Coffee Company, which operated in the Washington D.C. area, to create a series of television ads that could run along with station identifications. This meant Henson had 6-7 seconds to capture viewers' attention and market Wilkins Coffee to them. The path he took to accomplishing this is something that needs to be seen to be believed--but suffice to say that a recurring theme of the ads is: Strange things happen to those who don't drink Wilkins Coffee... strange, terrible things!. (I've embedded a video, via YouTube, that compiles several dozen of Henson's Wilkins Coffee commercials below, for your viewing pleasure and amazement.)
Once you've watched just a few of the Willkins & Wontkins commercials, you'll fine this bit of trivia amusing: Jim Henson didn't drink coffee... he didn't even like it.
The two Muppets featured in the ads were so popular with televion viewers that Wilkins marketed and sold toys based on them in the early 1960s. The campaign was so successful that Henson was able to take the concept and puppets to other local coffee companies across the United States and re-film the ads using their brands in place of Wilkins.
Jim Henson, assisted by his wife Jill, wrote and performed the Wilkins Coffee ads from 1957 through 1961. Wilkins Coffee was eventually acquired by Maxwell House and the brand was retired.
Brands and corporations come and go, but Willkins & Wontkins (and their boss Mr. Wilkins) will live forever in our hearts and imaginations (and possibly our nightmares). You can read more information about the insane Wilkins Coffee ads by Jim and Jane Henson here.
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